a local business, WERF is your opportunity to reach over 50,000
potential buyers for your products and services with daily
announcements at a surprisingly low cost.
How is this possible?
#1. This is local radio targeting Alachua County. Our audience lives,
works and plays in this area. For many local businesses, paying for
coverage in Ocala or Crystal River is pointless; since it is unlikely
people from those cities will be bothered to make the journey out of
their own home towns. One of the great benefits offered by underwriting
community radio stations is your ability to get your business on the
air, even if you never before thought it would be possible to afford
#2. We are a non-profit radio station. We are not trying to get rich,
or satisfy a group of shareholders with profits and dividends. Our
primary goal is to support the station so that we can serve you better.
We want to grow better so that we can serve the needs of our
According to experts who study such things, the music you grew up with
remains closest to your heart. For people who grew up in the 1960’s,
70’s or 80’s, we strike a chord, bringing them a musically nostalgic
look at well remembered times.
We do this through a truly huge library of musical favorites. Unlike
many stations with play lists of only 100-200 songs, our play list
consists of over 6,000 songs. What’s more, we add new music every week.
It is our goal to eventually have over 10,000 songs to play for you.
You won’t find that kind of variety on any other station in our area.
This makes our audience fiercely loyal. They tune in and stay tuned.
Our rockin' oldies format appeals to a demographic
segment that is often ignored by traditional broadcasters. Although we
have many younger listeners, our audience is predominantly the baby
boomers. These people are often ignored by traditional media (the last
station that played oldies in Alachua county was sold and changed
formats about 10 years ago). Most of our listeners are comfortably well
off, educated consumers.
WHO: WERF is a not for profit community radio station
broadcasting on 95.7 in the west Gainesville area.
WHAT: One of the very few Low Power FM stations that is not
owned by a school or church, WERF, “FunRadio 95.7FM,” is locally
programmed and operated, entirely by volunteers.
WHERE: Located in Alachua County, about halfway between
Gainesville and Newberry, WERF serves the fastest growing, most
affluent areas of Alachua county. Although this area has grown very
rapidly since the census was taken in 2000, even the old census data
shows that the WERF signal reaches over 50,000 people every day. That
means that there are more folks covered by our signal than some
full-powered radio stations have in their listening areas.
HOW: In June of 2001, the Federal Communications
Commission opened an application window for low power stations in
Florida. At that time, we applied for a construction permit. We
received a permission from the FCC to proceed in May of 2006, and
signed on July 04, 2007.
WHEN: FunRadio is on the air 24 hours a day, seven days a
week playing music and interesting programs for you.
WHY: WERF is a community radio station established with
the idea of serving the needs of the people in our service area. There
are no hidden agendas to our programming past public service to the
The funds generated from sponsorship
announcements are what keeps FunRadio on the air. We can't do
this without you. Your support is essential.
Click Here to find out more about underwriting
call our Business Office at (352) 577-9373, or just